UDG - an MSQ DX agency
Digital transformation agency offering eCommerce, CRO, and enterprise digital experiences across the DACH region.
- 1 platform partnership (Shopware)
- 9 ecommerce certifications
- 4.6(19)
UDG is a digital agency based in the DACH region (Germany, Austria, Switzerland) and part of the MSQ DX group, which operates over 500 experts across the UK, Europe, and USA. The agency specializes in digital marketing and sales transformation, with specific expertise in Shopware 6 implementations across OnPrem, PaaS, and SaaS deployments. UDG offers strategic consulting, agile software development, eCommerce strategy, conversion rate optimization (CRO), customer journey design, and managed hosting. The team holds Shopware Solution Expert certifications and is Google-certified for CRO. Work has included enterprise clients such as Porsche, Bosch, Vodafone, and Caesars Entertainment. Services encompass content management, creative services, data-driven marketing, and accessibility compliance (WCAG standards).
UDG – an MSQ DX agency is a leading agency for digital marketing and sales transformation in the DACH region. MSQ DX brings together MSQ ’s leading digital experiences agencies - 26 DX , MMT and UDG - to create a powerhouse of over 500 experts across the UK, Europe and the USA. MSQ DX is the world’s first digital impact company working with complex organisations to design revenue-generating digital products, create experiences that convert and retain, and accelerate transformation through AI-enabled delivery by experienced specialists. The company combines enterprise-scale capability with market speed and the precision to deliver measurable growth, sustained efficiency, and real-world outcomes. Trusted to deliver impact by organisations including Porsche, Bosch, Vodafone, BCG, Vaillant, Dermapharm, CFA Institute and Caesars Entertainment. UDG – an MSQ DX agency has an active and close partnership with Shopware since 2014 and is repeatedly certified as a Shopware Solution Expert and implements digital eCommerce experiences (DXCP) with Shopware 6 (OnPrem, PaaS, SaaS) and selected and specialised partner solutions such as upsun, Algolia Enterprise Search, trbo, Contentquare, Optimizely, Storyblok, Contentful, FirstSpirit, Vercel, Netlify, among others. In addition, UDG teams deliver world-class content processes, creative services and data-driven marketing solutions. UDG's DX services are Google-certified for Conversion Rate Optimization (CRO) and improve websites, mobile experiences and eCommerce channels, in compliance with the required accessibility standards (WCAG) . For Shopware projects we offer the complete value chain from strategic consulting, conception, agile software development & implementation, cloud solution architecture, managed hosting, maintenance & support: ​ eCommerce strategy & processes consulting AI-enabled Customer Journey & Experience B2C/B2B & Multichannel / Omnichannel concepts Conversion Rate Optimization (CRO) & Accessibility (WCAG) Interface development and third-party software integration UX/Design & Marketing content production Editorial & Content Management Services Performance- & Direct-Marketing GEO, SEO & Analytics
Shopware Certifications
Last updated: March 3, 2026