Acxiom

As the connected data and technology foundation of Interpublic Group (IPG), we connect brands and customers through trusted, data-driven strategies and integrated experiences. THE ACXIOM DIFFERENCE One partner to scale marketing agility o Align Marketing, Sales, Martech & IT o End-to-end services: management consulting + systems integration + Ad Holdco + Tech partner o 15+ years Adobe and legacy platforms experience o 60+ Adobe Managed Services clients Outcome driven approach delivers 7-10X ROI o Fastest-growing Platinum Adobe Solution Partner & Consulting Services Subcontractor o Pre-packaged Compliance solution for Adobe GenStudio for Performance Marketing Future-proof technology investment for performance and efficiency o Platinum Adobe Technology Partner with 55+ years enterprise data experience o Strategic Adobe Agentic AI partner o 1st Adobe Real-time CDP Collaboration Identity partner o Native data and identity integrations with AEP: —5X audience reach via CTV direct connectors —Global Data: 11k+ attributions across 35+ countries —Resolve 70% of unknown site traffic HOW WE DO IT o Experienced and Proven Professional Services: Consulting and Strategy, Design and Implement, Run and Operate o Flexible Approach: Project-based, Staff augmentation, managed services — 238 Adobe Certified — 276 Multidisciplinary Certifications — 815 Adobe Credentials INTEGRATED DATA AND IDENTITY SOLUTONS FOR ADOBE EXPERIENCE PLATFORM ENABLE QUICKER TIME-TO-VALUE o Unauthenticated Website Personalization: Recognize up to 70% more site visitors on your owned media channels and deliver a highly personalized user experience o Customer Data Enhancement & Suppression: Improve media effectiveness and audience suppression using 260M US profiles infused with deep customer insights o Customer Acquisition: Reach high-value prospects and reduce media waste with Acxiom’s industry-leading prospecting insights and lookalike models o Connected TV Activation: Connect with your most valuable customers where they engage most—through advanced TV destinations—while maximizing the value of your Adobe investment. o Real Identity in Adobe RTCDP Collaboration: Acxiom’s industry-leading identity match rates ensure the safest and most effective outcomes within Adobe Real-Time CDP Collaboration.